Privacy Policy

Last Updated: 25/06/2025

Aurie Fashion (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit our website www.auriefashion.com and interact with our services, including marketing campaigns run via Google, Facebook, and other platforms.

1. Information We Collect

We may collect the following types of personal and non-personal data when you use our website:

  • Personal Information: Name, email address, phone number, shipping/billing address, payment details.
  • Device & Technical Data: IP address, browser type, device ID, cookies, and pages visited.
  • Purchase Data: Order history, saved preferences, product interests.
  • Marketing Data: Data collected from ad interactions, tracking pixels, and analytics tools.

2. How We Use Your Information

  • Process and fulfill your orders
  • Provide customer support
  • Send transactional updates (order confirmation, shipping updates)
  • Send marketing emails, SMS, or WhatsApp messages (with your consent)
  • Show personalized ads across platforms like Google, Facebook/Instagram, and third-party networks
  • Improve our website, user experience, and product offerings
  • Detect and prevent fraud or misuse

3. Advertising & Remarketing

We use tracking tools such as:

  • Meta Pixel (Facebook & Instagram)
  • Google Ads Pixel
  • Google Analytics
  • Other remarketing platforms

These tools help us display relevant ads based on your browsing behavior and interaction with our site.

Note: You may see Aurie Fashion ads across websites or apps after visiting our site (this is called remarketing).

You can opt out via:

4. How We Protect Your Data

We use industry-standard encryption, secure servers, and privacy protocols to protect your data. We never sell, rent, or trade your personal information.

5. Third-Party Sharing

We may share limited data with trusted third parties for order processing and marketing:

  • Payment gateways (e.g., Razorpay, PayU)
  • Shipping partners (e.g., Delhivery, Blue Dart)
  • Marketing platforms (Meta Ads, Google Ads, WhatsApp)
  • Analytics providers (Google Analytics, Meta Pixel)

6. Your Choices & Rights

  • Unsubscribe: Opt out of marketing emails/messages anytime via unsubscribe link or by contacting us.
  • Data Requests: Email us to request, update, or delete your data.

 

7. Data Retention

We retain your data only as long as necessary to fulfill the purposes listed or as required by law.

 

8. Cookies & Tracking

We use cookies to:

  • Remember your login and cart
  • Analyze usage and behavior
  • Serve personalized ads

By using our site, you consent to cookie usage. You can disable them via browser settings.

9. Contact Us

Aurie Fashion
A Unit of Anuridhi Jewels
 107, Orbit Premises, Mindspace
 Near Inorbit Mall, Malad West
 Mumbai, Maharashtra – 400064

📞 Phone: ‪+91-9953887755‬

📧 Email: support@auriefashion.com
 

10. Policy Updates

We may update this Privacy Policy from time to time. Please check this page periodically for changes. Continued use of our website indicates your acceptance.

Aurie Fashion – safe, secure, and crafted with trust.