Our Story
Hey, we’re Aurie Fashion — and this is how it all began.
Ever looked at a piece of jewelry and thought, “Wow, I wish this looked good and felt comfortable”?
So did we.
Aurie Fashion was born from that thought — the idea that jewelry shouldn't just look pretty, it should also feel easy, wearable, and you.
We’re based in Mumbai, but our inspiration comes from every woman who wants to look good without trying too hard — from your cousin’s wedding and festive Diwali parties to daily office runs and coffee dates.
What We Make
At Aurie, we design handcrafted jewelry that feels like a blend of now and then. Think:
Every piece is thoughtfully crafted — by real artisans, with real hands — and made to suit real life.
But Let’s Be Real…
Jewelry is personal. It’s not just about the sparkle — it’s about how it makes you feel. Confident. Special. Celebrated.
So whether you’re picking out something for a bestie, or just treating yourself (you totally should), we want every Aurie box to feel like a little moment of joy.
Why People Love Aurie
Join the Aurie Fam
We’re not a big factory brand. We’re a growing team that cares about details, about people, and about the stories our jewelry becomes part of.
So if you love jewelry that feels good, looks great, and comes with a little heart — welcome. You’re going to feel right at home here.
Let’s make something beautiful together.
– Team Aurie